Our Solutions
Empowering strategic visions to increase customer engagement by guiding the relevant value proposition
For retailers, we know the competition is high. The digital landscape has evolved. Customers demand more. A fragmented, outdated or frustrating loyalty scheme or poor customer experience will simply send customers elsewhere… to your competition.
The emergence of MarTech, where systems & processes work in-sync to deliver hyper-personalised, relevant and timely rewards & promotions across multiple channels, and redeem them in multiple locations, is more important than ever. This is where we come in. We are independent experts in the loyalty landscape, and can use our technical knowledge & experience to help evaluate, implement or design the right solution for each retailer.
There is no fixed formula as to how we work. We start every project with an open mind; unbiased and tailored in our approach. You’ll receive practical advice on addressing your retail technology challenges, resulting in the delivery of cost effective, digitally enabled solutions.
Retail Technology Strategy
So often, companies are prevented from evolving as a result of a legacy tech stack. When we think of loyalty, and the connected journey customers now demand, this can include the use of point-of-sale systems, mobile apps, and online portals to track customer purchases and award points, as well as the use of data analytics and personalisation tools to create more targeted and personalised loyalty experiences for customers.
IC Digital provide both advisory & delivery capabilities to companies looking to evolve, in a flexible, easy to understand way.
Digital
Transformation
When we talk about Digital Transformation, we are referring to the integration of digital technology into all areas of a business. And we know first-hand this is no easy feat.
We can work with you to ensure you set a reasonable timeline for your endeavours. Arbitrate been stakeholders and suppliers, whilst ensuring the solutions provided are in the best interest of your business.
Retail
Technology Architecture
Architecture can be a challenge, even more so when you add 15 years worths of “hotfixes”, “tweaks” and “workarounds”., then being asked to replace with no downtime. Understanding what works well elsewhere and not being attached to the existing systems allows us to give a unique perspective. Enabling us to advise on what direction your systems need to move towards. We also understand the perfect solution might not be possible, so giving canid options allows you go forward with eyes wide open.
Loyalty Consulting
We have been lucky enough to work on some of the worlds largest loyalty programs, and have a unique understanding into different markets. Not everything is about the tech, it about what that tech can do when given to your customers. Knowledge of what works and gotchas to avoid can save months worth of time and effort